Sitting in a hotel room in Melbourne pulling some notes together for a Lonely Planet strategy session. By the end of the year the Lonely Planet site will be in far better shape but it's never too early to build the runway for the work that will take us beyond the current competitors.
Over the last decade the web developed to be really quite good at a few things. Far from perfect and certainly room for vast improvement but most headway has been made in the following areas:
- Publishing (e.g. blogs)
- Communication (e.g email and social networks)
- Transactions (e.g. click-to-buy and PayPal)
- Sorting (e.g. search engines and aggregation)
On the flip side the web is quite nascent of underdeveloped in the following areas:
- Identity
- Reputation
- Data portability
- Genuinely meaningful interaction
- Encouraging participation
- Intelligently analysing the crowd
Working at the BBC I'm often asked questions like What is Web 3.0. Colleagues, now tired with the rhetoric of the read / write web are hungry for the next revolution. To be fair, I have, in the past, give moronic answers to this question but now firmly believe the most exciting things will come from further investigation and development of memes associated with 2.0. Enormous leaps forward will be achieved if we concentrate on:
- Distributed identity and reputational management
- Deeper and more fulfilling participation
- A spectrum of engagement linked across multiple platforms
- Making collective intelligence intelligent
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