From my presentation to BBCW this week where I summarised the current economics of the game industry and possible trends.
By 2010, the worldwide video game market should grow to $46.5 billion [PWC]
GTAIV sold six million copies in it's first week far surpassing top album debuts [NYT]
World of Warcraft now has 10 million subscribers [RW Web]
Spending on advertising within video games in the U.S. is expected to increase from $295 million in 2007 to $650 million in 2012 [eMarketer]
The casual game industry is a USD 2.25 billion a year market, currently growing by 20 per cent annually [Games Industry Biz]
Given these numbers I expect the following trends to emerge:
- games will largely become free delivered over IP
- monetisation through in-game advertising, sponsorship and virtual goods will grow rapidly but not reach the profits currently reached by disc sales
- MMOG will grow in popularity and extend in the the casual games market
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