As I continue my research into place and GTA continues I thought it would be interesting to aggregate and share some of the numbers. Financial and business metrics are easy to come by. Reliable statistical and numerical data on engagement and depth need to be sought out.
- Take Two said that as of May 31, it has sold 11 million GTA IV units to retailers and around 8.5 million units to consumers [Next Gen]
- GTA IV released on April 29 for Xbox 360 and PS3 and sold 6 million units globally in its first week [Next Gen]
- GTA IV generated over $500 million at retail in it's first week [Next Gen]
- Take Two estimated more than 8.5m copies of 'GTA 4' were sold by the end of May [Next Gen]
- GTA: San Andreas from 2004 is the top-selling game in the U.S of all time with 9.43 million units sold [NextGen]
- The GTA franchise shows up on the top 10 selling games of all time three times [NextGen]
- The release of 'Grand Theft Auto 4' sent US sales of gaming hardware and software equipment up 47% in Apr, compared to the same month in 2007 [NPD]
- In the first week, more than 2.3 million people played Grand Theft Auto IV on Xbox LIVE [Gamescore]
- Grand Theft Auto IV set a new record for time played, with the average gamer spending more than four hours playing the game on LIVE in the first week alone [Gamescore]
- In terms of pure landmass its Liberty City in GTA IV is roughly three times as big as the version in GTA III [GTA]
- Liberty City in GTA IV took three years to design and build [GTA]
- During the research phase of GTA IV the production team took around a quarter of a million photos of NYC [GTA]
- Every street in GTAIV has a name [GTA]
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