Radio web traffic v E4 web traffic

Following on from the last post thought it might be useful to consider E4's traffic against the radio the stations previously considered and some new ones.

Fig 1: Daily reach over six months for XFM, Smooth, Capital, Magic and E4

Fig 2. Daily reach over six months for XFM, Classic, Virgin / Absolute and E4

Fig 3. Daily reach for Virgin / Absolute compared to E4 over 12 months