UK online ad spend slows after five boom year

Figures from UK Enders indicate online advertising spending is slowing down following five years of dramatic growth. The group pared back its full-year growth forecast to 18.5%, taking the total market to £3.3bn, against initial estimates of 28%. Analyst Ian Maude said search ad spend was likely to grow strongly, up 25.4% to £2bn this year, but display ad growth of 9.8% and 7.8% for classifieds represented a “collapse” on last year’s figures of 30.5% and 54% respectively.

From the FT