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October 20, 2008

Rush to fill gaps in website revenues

Publishers including Telegraph Media Group, Independent News & Media, Johnston Press and Bauer UK are working with ad sales group Adgent 007, which specialises in selling space on UK-based websites to overseas marketers, and which claims to be able to deliver improvements in rates of 10-20 times.

Source

http://www.ft.com/cms/s/0/24d49cf2-9dff-11dd-bdde-000077b07658.html

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The Basics

  • Daniel Heaf is a creative technologist. Previously he was Interactive Editor for the award-winning BBC Radio 1 and 1Xtra and an investor at 4iP, Channel 4's £50M digital innovation fund. He's now back at the BBC at the corporation's commercial arm BBC Worldwide as the Digital Director. He lives in North London with his wife and two children.

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