- Online video advertising is continuing to grow but is a nascent sector
- Industry watchers are cutting their expectations for growth and there is little to be made in the short term
- There is huge variation in video CPM ($10-$100 CPM) depending on the content
- As traditional broadcasters enter the game the amount of inventory is growing pushing down average CPM
- Lean forward audiences don't like adverts and are more likely to mute or block adverts
- Advertisers are still uncomfortable with UGC
- Online video advertising is a growth market but will be subsequent to adjustments as the market matures
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