Last week, Goldman Sachs published the results of their eighth annual internet usage survey. Here are a couple of the highlights (data for the US except where otherwise stated):
- Time spent online on the desktop is flat at 22.5 hours per week
- Time spent online on a smartphone is rising at a ‘teens rate’
- More people would consider cancelling their Pay TV service to save money than their ISP
- Consumers age 18-29 visit Facebook as much as Google on their mobile phones
- The dominant activities on social networks are messaging (72% of respondents), photo sharing (55%) and games (27%)
- 20% of those social gamers spend money, averaging at $35 per month
- The percentage of people who download or stream video content doubled to 25%
- Two thirds of consumers prefer pay per use revenue models, one third prefer subscription services
- Global ecommerce spend forecast to rise 21% this year due to a 14% increase in number of shoppers and single digit increase in spend per shopper
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