Really pleased that BBC Mags team have launched their first bespoke iPad edition. It's an important first step towards better understanding what users really want from a tablet experience and to begin differentiating the experience from it's paper counterpart.
However, my favourite feature is that existing subscribers will be able to get access to the most recent digital edition for free. This is something that most other publishers haven't cracked yet (for bespoke Apps rather than Zineo style solutions). To me doing right by your most loyal customers first was an essential for launch.
