Loving the new look iPlayer. Came across this nugget on PaidContent.UK
Still, despite its strides, YouTube continues to dominate online video viewing in the UK, according to comScore (NSDQ: SCOR). The research firm’s Video Metrix service found that Google--of which YouTube accounted for 99 percent of all videos viewed on the site--attracted a 48 percent share of all online videos viewed in the U.K, or an average of 81.1 videos a viewer. BBC sites came in a distant second with a 1.2 percent share, an average of 6.7 videos a viewer
Quick conclusions:
- YouTube dominates video search and delivery in the UK
- Users prefer short form video to watching long form VOD at present
- YouTube's dominance will decrease over the next year or so
- Comparison by session time necessary
Across the pond things are much the same with Google sites once again ranking as the top video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. According to ComScore data the average online video duration was 2.8 minutes.
Hulu, the TV streaming service most comparable to the BBC's iPlayer, owned by NBC Universal and News Corp doesn't figure in the ComScore data. But according to Nielsen May was a different story. Nielsen reported that Hulu climbed to no. 9 among video sites, ahead of ABC.com (79.9 m streams) and behind CNN (89.7 m).
Last week, Hulu themselves reported that they saw 63 million streams during their first month of measurement, April 2008. Despite the number of visitors and streams, Hulu's success doesn't translate into big business. A recent Silicon Alley Insider article is speculating that Hulu will earn between $45 - 90 million during their first 12 months - April 2008 through March 2009. However, after paying off their content partners, their net revenue will be between $12.5 million and $25 million.
